Anand Kripalu is currently President India & South East Asia with Kraft Foods. He joined Cadbury India at the end of 2005 as Managing Director – Indian Sub Continent and was subsequently appointed as President – Cadbury Asia in October 2008. Prior to this he worked in Unilever for 22 years.
Anand joined Unilever in 1983 through the erstwhile Indian division of Chesebrough Ponds. He held several positions in both Sales and Marketing. Key assignments include setting up of the Dental Innovation Centre at Mumbai, Head of Market Research, Head of Marketing for the Laundry category for both India and the Central Asia Middle East Region, as well as General Manager – Sales & Customer Development for HLL’s Detergents business. He has also been Managing Director for Unilever’s East Africa operations.
Anand earned a Bachelor Degree in Electronics from the Indian Institute of Technology, Madras in 1980 and completed an MBA from the Indian Institute of Management, Calcutta. He completed the Advanced Management Programme from Wharton in 2004.